Police Scotland’s THAT GUY campaign will today, Friday 19 June 2026, attend TRNSMT to encourage male music fans to reflect on their past behaviour and commit to being a positive influence on younger generations.
Subject matter experts will be manning a stall at the Glasgow festival to encourage men to recognise that their words and actions set a standard and they have a part to play in challenging the misogynistic attitudes that leads to sexual harassment and violence against women.
A recent survey for the campaign found that boys in Scotland are looking for positive role models. Over 1,600 boys aged 11-18 in Scotland were asked which male figures they look up to, with sports figures (553) coming out top and family members (509) a close second, showing the importance of everyday influencers.
The youth questionnaire follows on from a recent THAT GUY survey where 94% of men aged 18-35 agreed they have a part to play in reducing sexual violence against women.
The survey results come as the Quarter 4 YTD Policing Performance Report reveals that the number of recorded rape crimes in Scotland increased by 10.8%, from 2,765 in 24/25, to 3,063 in 25/26. Attempted rapes have increased by 14.3% in the same period, from 154 to 176.
Detective Chief Superintendent Sarah Taylor said: “Police Scotland has a critical role to play in preventing violence and safeguarding women and girls but we can’t do it in isolation.
“The continued rise in sexual crime in Scotland shows an urgent need for individuals and organisations to do what they can to help counteract the negative influences that young men and boys are being exposed to.
“Whilst we hope that an increase in reports shows that victims have the confidence to contact us in the knowledge that we will always listen and treat them with dignity, we have to accept that offending is on the rise and being influenced by technology and access to the internet.
“Many young people are navigating an online environment where extreme content, sexual entitlement and harmful views about women are being normalised.
“It is so important that we all encourage a healthy alternative to the dangerous misogynistic content being produced by manosphere influencers, before sexist attitudes take hold and escalate into criminal behaviour.”
Festival goers at TRNSMT can visit the stall to learn about positive role modelling and self-reflect by taking part in an interactive mirror photobooth experience.
Your actions set the standard for others. Stop sexual violence before it starts. See how at: www.that-guy.co.uk
